Logo Design
CLIENTS:
Delta, JFK Millennium Partners, Lincoln Center (We Are the Work), Second Peninsular (Brief But Spectacular), Coco & Elsie Books, ScaryCrit Podcast, Starting Equipment Podcast, Nuyorican Poets Cafe, Harlem Theatre Festival, World Faith, etc.
I dedicate considerable time to research, mood board, illustration of ideas, concept development, asset creation, mockups, first draft, second draft, final revisions, final review and finalization and distribution of completed digital and print ready logo for multiple platforms.
Here is a brief description of my creative process:
On the first draft logo exploration I successfully identified the color way, the font direction.
On the second draft, I narrowed down the stacked and flat versions, including the artistic direction of the logo.
Finalization of the typography, scaling of assets, and approval by the client.
Collection and transfer of all Final Logos: Stacked, Wide and Badge with fonts and color ways. Assets provided: pdf, ai, eps, svg, png, jpegs.
